Zume, Inc. Brand Launch Imagery
Brand Director: Brendan Finlayson / Creative Director: Carrie Ammermann
Overall Concept: Rob Grega
Concept Development/Styling: Amy Webster/Rob Grega
Logo: Chris Peck + Kellen Breen
Color Palette/Typeface: Chris Peck
Photography/Lighting: Amy Webster/Rob Grega
Final Composition: Rob Grega
Concept Development/Styling: Amy Webster/Rob Grega
Logo: Chris Peck + Kellen Breen
Color Palette/Typeface: Chris Peck
Photography/Lighting: Amy Webster/Rob Grega
Final Composition: Rob Grega
Business Cards
The goal here was to provide a design flexible enough to look great with both short and exceptionally long names or titles. Additionally I wanted to offer color options to indicate which business vertical the cardholder worked within at Zume, by using the brand colors associated with those verticals: Executives (baby blue), Culinary (coral), Forward (dk blue) & Packaging (seafoam).
Concept/Formatting: Rob Grega
Final design, shown with international formatting. Our CEO had final sign off and preferred one design. Although I pushed back on this decision, he made the call. However, this layout has proven to be unideal when faced with particularly long names/titles.
Facilities
Branding interior design updates at our warehouse/office in South San Francisco.
Zume Co-Branded Food Trucks
Original restaurant concepts developed to demonstrate & visualize vehicle kitchen capabilities to potential clients.
Creative Director: Mark Crumpacker (CMO)
Project Lead/Overall Look & Feel/Truck Layout: Rob Grega
Restaurant Logos/Look & Feel: Rob Grega/Oliver MacDonald/Brian Marcus
Project Lead/Overall Look & Feel/Truck Layout: Rob Grega
Restaurant Logos/Look & Feel: Rob Grega/Oliver MacDonald/Brian Marcus
CONFIDENTIAL
Food Truck Partnership Pitches
Custom concepts developed to be presented in Zume Forward partnership pitches.
All Concepts and Designs: Rob Grega
PRODUCT LIFESTYLE PHOTOGRAPHY
Creative Director: Rob Grega
Photography: Amy Webster
Photography: Amy Webster
PRODUCT MARKETING IMAGERY
Concept / Photography / Design: Rob Grega
BRAND COLOR PALETTE UPDATES - NEW PRODUCT TIERS
Creative Direction / Design: Rob Grega
SPECIAL PARTNERSHIP PROMO ANIMATION
Concept / Design / Animation / Music Sync: Rob Grega
Collaboration with VSC Agency
PREMIUM PRODUCTS QUICK PROMO
Concept, Imagery, Production Editing: Rob Grega
Product Branding Tests
Produced during the rebrand-phase, package styling concepts designed to test breaking up elements of the logo mark.
Unpublished
